Our Profile

Quality Is Our Way Of Life


As our name suggests, at Fresh Fruits, our vision is to supply every one of our customers with the freshest, highest quality fruit and vegetables. In a country of expatriates, we aim to source products from every country, so everyone has a taste of home—and the exotic flavours they may have never tried—all with our signature freshness.

Add to this our desire to supply you and your customers delicious foods at a price that is as terrific as the taste.

We achieve our quality through a rigorous selection of farms and partner suppliers who share our vision of affordable quality, as well as our insistence on operating a short supply chain; a dedicated and ultra-efficient logistics system, and a brand new, state-of-the-art storage facility that underscores our commitment to fast, fresh delivery.

At Fresh Fruits, we deliver a whole world of freshness—no matter who, or where you are.



At Fresh Fruits, we believe customer satisfaction begins with the earth: the land from which the grower creates fine brands and fine produce that are key to our way of doing business.

We believe that integrity, trustworthiness and honesty are integral to who we are as a company, and so, we insist that at every stage of what we do, Fresh Fruits works in partnership with our suppliers,. We insist on ‘Fair Trade’ principles and ethical business practices that support even the smallest grower.

We also stipulate that the choice of produce we accept, and its delivery to the supermarket shelf and your customers’ tables, are all done to the highest ethical and quality standards.

It is this passion for getting things right and our refusal to compromise on quality that have established our reputation for more than three decades.


No matter how small or large your order, Fresh Fruits guarantees that we will deliver only the highest quality produce that is fresh and delicious, and that when your customers experience its flavours, it tastes almost as if it had just been picked.

We guarantee that you will be delighted with our products and our personal service.

We stand by our reputation. We stand by our name. We stand by quality.


It is said that we feast with our eyes, before we taste the bounty which lies before us. How else could you describe the rainbow of colour of the fresh vegetables Fresh Fruits offers your customers? We take pride in discovering new flavours and emerging varieties from around the world, which we then bring to the U.A.E.

Vegetables are the staple of our life, no matter which cuisine we prefer. They are nutritionally dense and provide many a health and dietary benefit. But, it is not for well-being alone though that we seek out these wonderful buds, tubers, leaves and shoots. We are seduced by the treasury of fragrance, flavour and appearance of these essentials for life, which Fresh Fruits supplies at premium quality.

Full Of Freshness

Fruit is such a fundamental word that underpins not only who we are as people, but echoes through all our languages and cultures. We talk of the ‘fruits of success’, or the ‘fruit of our labours’ or dreams coming ‘into fruition’. Fruit is the essential sweetness that makes our lives worth living. It would be a hard world, indeed, to imagine without it.

Fresh Fruits covers the world. Our premium quality fruit products are unmatched in range and depth, , whether they come from the farthest, most distant places—or just down the road.


High Quality Products

Much of the success we have enjoyed at Fresh Fruits has been due to the quality of the brands we supply. Below are a selection of some of the premium brands we offer you and your clients.



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